2011 Subaru WRX STI at Nurburgring [Video]

Subaru today announced that the Subaru Impreza WRX STI Sedan has become the fastest WRX STI Ever. It recorded a Nurburgring time of 7’55’’00, the fastest lap time ever in a Subaru.The production car goes on sale this summer.

Some of the upgrades received by the 2011 Subaru Impreza WRX STI sedan include an improved chassis and suspension, and as Makinen commented, the car is controllable and precise even on tricky corners.

The test 2011 Subaru STI Sedan has the same turbo brake calipers, flexible tower bar and front lip spoiler as the R205 model from Japan. The car also has the same Bridgestone Potenza RE070 tires and aluminum hood as the 2011 Subaru STI spec C car.

The 2011 Subaru WRX STI is powered by a 305-hp turbocharged/intercooled 4-cylinder Boxer engine and 6-speed manual transmission. It comes with a lowered ride height and new pillow-ball, higher-rate springs for both front and rear suspensions, and spring rates increased by 15.6 percent in front and 53 percent in the rear.




Press Release

Subaru Releases Test Footage of Advanced Subaru WRX STI Research and Development from Nurburgring, Germany

CHERRY HILL, N.J., June 8 - Subaru today released footage covering advanced research and development carried out at the Nurburgring's racetrack in Germany, using a 2011MY Subaru WRX STI 4-door (sedan) test vehicle. Subaru has been using the famous Nordschleife course since 1992 for advanced R&D as well as tests of the WRX and WRX STI models. The video uploaded on the Subaru Global Site www.subaru-global.com features this year's development work. It is presented as a highlight of Subaru's persistent effort to stretch vehicle performance to unprecedented levels.

The concept of the 2011MY WRX STI is "The Fastest WRX STI Ever." At Subaru, the phrase "Fastest" refers to more than just top speed or maximum engine output. It implies driving with confidence. The WRX STI can be taken to its "fastest ever" performance by providing the driver with total driving control with confidence. Major upgrades to the 2011MY WRX STI focused on the chassis and suspension set-up, and tests at the Nurburgring demonstrated the supreme overall dynamics and linear behavior of the new STI. Tommi Makinen, the legendary four-time World Rally Champion, piloted the test vehicle for the development. He commented, "The car was controllable with precise and faithful handling even on tricky corners. I could easily predict the car's behavior. That is exactly what Subaru is offering, confidence. As a result, the 2011MY WRX STI test vehicle recorded 7'55''00, Subaru's fastest lap time ever, which is 4 seconds faster than the previous fastest time recorded in 2004."

The 2011MY WRX STI 4-door will go on sale world-wide this summer. Upgrades to the 4-door version will be carried over to the 5-door model.

Inden-Design Daihatsu Materia ICECUBE

German tuners Inden-Design is better known for their work on high-priced models from Ferrari and Mercedes.  The company is now branching out a bit, and turning their sites on the sub-€15,000 Daihatsu Materia.

Dubbed “ICECUBE”, the modification kit targets both the optical and the technical areas of the Japanese car. The vehicle wears a body kit consisting of an extension kit that covers 10 body parts (EUR 448), a new rear bumper with an integrated diffuser (EUR 448) and a set of daytime running lights (EUR230). The exterior pack is completed by carbon mirror caps, door handles and boot lid (EUR 1,200).

A carbon fiber trim package for the exterior mirrors, door handles and boot lid strip (€1,200), a lowered sport suspension kit from H&R (€780), a sport exhaust system with two polished tail pipes (€1,198) and 18-inch wheels shod in 215/35 tires up front and 225/35 at the back (€5,800) complete the exterior package.

As an option, Inden Design offers a 3-part wheel assembly with high-grade steel outer frames for a hefty price of 5,800 euros. In addition to the superior rims, a high performance sports exhaust system includes a catalytic converter with dual polished tail pipes for an extra 1,198 euros. The next modification in the line up of Daihatsu Materia parts is the H&R-sport helical differential gear, which can be purchased for 780 euros.

By Design offers a wide range of accessories for the interior, including carbon fiber trim package (€ 1.450), Alcantara trim on the dash and column (€ 680), audio system (1,200 €) and navigation / DVD system (€ 1298).





Press Release

ICECUBE -Daihatsu Materia by Inden-Design

Even if you meet Daihatsu Materia in ordinary traffic rather seldom, the „ICECUBE" by Inden-Design
already has deep roots in the company. If someone is playing with the idea to frequently be truly cool with the delivery of car on the road and the same time to keep with elegance a good figure, he should in this case consider Materia from Haiger more carefully. The Inden-Design Tuner has modified the new „ICECUBE" cars both from the optical and from the technical point of view at the same time. This resulted in the creation of the rough look. The ICECUBE Materia creates a convincing outfit by innovative design and exemplary functionality at a car tuning level.

With its VIP painting in white/mat (5,500 Euro), the Materia gives once again a clearly improved performance and very individual optics. But ICECUBE reaches its dynamical and powerful design due to the body kit. The whole kit consists of an extension set (four extensions (of 10 parts) for 448,00 Euro without mounting and putting at the vehicle), a rear bumper with diffuser (448 Euro) and the standard front bumper fascia equipped with day-drive-lights (230 Euro) in the front turn signal housing. Further identification features are triangular mirrors outside, door handles and a boot lid cover of real carbon (1,200 Euro for the set).

For extra broad wheel distance, special, extra light and home-made wheels have been mounted. In this case Inden Champion LM light metal wheel disks of the 8,5x18 inch size with 215/35 R18 inch in front and 225/35 R18 9,5x18 inch rear tires are holding contact with the road surface. You can exclusively purchase the 3-part wheel assembly equipped with high-grade steel outer frames at Inden-Design for 5,800 Euro.

In addition, the rear end has been equipped with high-grade steel exhaust system and a catalyst converter with two polished end pipes for 1,198 Euro, which produce the corresponding sound for the optics.
The car handling of the „ICECUBE" becomes with H&R-sport helical differential gear (780 Euro) even more sporty. Due to the sport differential gear, maximum traction at all road conditions and therefore, of course, an optimal behavior on the road will also be reached.

But something has been positively changed from within as well. Many options in the interior like triangular mirrors, the central console, the door switch covering, the entrances and the B-column with real carbon in silver (1,450 Euro) are just some of a lot of features, making the life in the ICECUBE sportier. In addition, the speedometer shaft, the A-column and the door armrest have been trimmed with alcantara (680 Euro). There is also a high-quality loudspeaker system (1,200 Euro) with high frequency loudspeaker on front and rear doors - finally, a Phillips DVD-monitor incl. navigation system (1,298 Euro) demonstrates that this baby knows what's what. The sporty pretensions are connected here with individuality, without discarding ordinariness at the same time.

Video: Lexus CT 200h Dark Ride interactive promo

Lexus debuts "Dark Ride," a high-definition interactive film that promotes its new luxury compact hybrid, the CT 200h.



Got wheels. Lexus has released a high-def interactive film, Dark Ride, to promo its new CT 200h model. Visitors to the LexusDarkRide website can slot themselves – well, a likeness – into the movie, and into the CT 200h seat right next to actor Norman Reedus, of the Boondock Saints film franchise.  From there they can record their own dialogue, control the camera movement and POV, and make decisions that alter the path of the movie narrative.









Press Release



Lexus Invites Consumers to Co-star in New 'Dark Ride' Interactive Film to Launch New CT 200h Hybrid



Torrance, Calif., May 14, 2010 -- "Get in, buckle up and start talking." Lexus customers will be calling the shots in a high-definition interactive film entitled "Dark Ride." The film features Lexus' newest hybrid, the CT 200h premium compact car, piloted by actor Norman Reedus (Boondock Saints franchise). Reedus is behind the wheel in this 12:30 action film, but he is following the directions of the person riding shotgun...the consumer.



"With ‘Dark Ride' we are creating a unique virtual test drive opportunity so consumers can experience this hybrid, that is like no other, months before it is available at dealerships in early 2011," said Dave Nordstrom, Lexus vice president of marketing. "In it, consumers play a co-starring role as the fun-to-drive Lexus CT 200h is put through its paces. By guiding the driver and the CT through a series of adventures, customers will be exposed to ‘The Darker Side of Green,' which is completely different than the way hybrids are usually portrayed."



The film releases online at www.lexusdarkride.com today along with the trailer for the film, which will appear in select movie theaters across the country. Visitors to the www.lexusdarkride.com site will get to insert themselves into the film, sitting beside "Tony" (Reedus), and navigating while he drives the CT 200h from the Nevada desert to a Los Angeles safehouse and protects it from a variety of enemies who wish to get their hands on the new prototype.



Consumers will use an array of interactive features in the film-allowing them to insert their own likeness (via a Webcam or profile pic), record their own dialogue lines, control the camera movement and POV, and make decisions that alter the path of the film so new situations arise each time.



The "Dark Ride" film is the next step in the launch of the Lexus CT 200h and demonstrates Lexus' marketing theme, "The Darker Side of Green." This theme, which shines a different light on this new breed of a fun-to-drive hybrid, debuted at a star-studded event prior to the CT 200h's North American debut at the New York International Auto Show in April. This initiative will continue through the launch period with in-market custom events and a VIP marketing program that will give tech-savvy influencers access to an edited "Dark Ride" list of restaurants, clubs, bars and lifestyle brands. Brand partners include Duncan Quinn bespoke suits, VeeV Açaí Spirit, The James Hotel and Grand Hospitality for The Soho and Tribeca Grand Hotels.



DIRECT FILM VIEWING LINK: www.lexusdarkride.com

CAMPAIGN LINK: www.darkersideofgreen.com



The all-new CT 200h premium compact hybrid will go on sale in the U.S. in early 2011 as the first dedicated hybrid vehicle in the premium compact segment. Expected to lead its class in fuel economy, the stylish, sporty five-door also delivers a dynamic, fun-to-drive experience. The CT is powered by a 1.8L Atkinson cycle four-cylinder gas engine with Variable Valve Timing with intelligence (VVT-i) and Lexus Hybrid Drive technology. The CT will be equipped with four drive-modes: Normal, Eco, Sport and EV.



With its reputation for high-quality products and exemplary customer service from its 228 dealers, Lexus has been the top-selling luxury automaker in the U.S. for ten years in a row. In addition, Lexus is the luxury hybrid leader, now offering four hybrids, with a fifth on the way, that provide the best in innovative technology and first-class luxury. When Lexus was established in 1989, it offered two models of vehicles. Now, more than 20 years later, Lexus offers variations of 11 vehicles, from the entry-level IS 250 to its first V10 supercar, the LFA.



Note: Lexus Dark Ride is viewable with Internet Explorer (Versions 6 and most optimally, 7), Google Chrome, Safari and Mozilla Firefox. Your computer must be equipped with Adobe Flash Player Version 10, found here: http://get.adobe.com/flashplayer/

2010 Nissan Leaf European Pricing Announced

Nissan Europe have announced the pricing structure for the European rollout of the 2011 Nissan Leaf. The Leaf car has received a huge number of  reservations in the U.S already and will be launched in Europe in three stages. Nissan plans to release just one model of the Leaf in Europe, as oppose to the two trim levels available in the U.S. from this Fall.

The cost of the Leaf in the UK will be £23,350 (€27,471) after a £5,000 government rebate. These first four countries were chosen because of the incentives that will keep the cost to consumers more manageable. Nissan will start taking reservations for the Leaf in Europe in July 2010.

Nissan Leaf customers will enjoy benefits such as zero vehicle excise duty and zero company car tax for five years.

The automaker chose Ireland, the Netherlands, Portugal, and the U.K. as its launch markets because those nations already have tax reduction laws in place for purchasers of very low- or zero-emissions vehicles.  The car will be released on the rest of the European market before the end of 2011.





Press Release

NISSAN ANNOUNCES EUROPEAN PRICES OF NISSAN LEAF, WORLD'S FIRST MASS-MARKET, ALL-ELECTRIC ZERO-EMISSION VEHICLE

Price to be under 30,000 Euros after incentives in most European countries

• Price in UK is 23,350 Pounds (27,471 Euros) after government incentives
• Price in the Netherlands is 32,839 Euros (28,068 Pounds). Dutch buyers will benefit from 6,000-19,000 Euros (5,128-16,239 Pounds) in tax savings over five years
• Price in Republic of Ireland is 29,995 Euros (25,637 Pounds) after government incentives
• Price in Portugal is 29,955 Euros (25,603 Pounds) after government incentives
• All prices include battery
• Reservations for the four initial markets to begin in July
• Prices for other countries to be announced closer to launch

Nissan International SA today announced that the all-electric Nissan LEAF will be priced at under 30,000 Euros (25,641 Pounds) after incentives in most of its European launch markets - about the same as a comparably-equipped diesel or hybrid vehicle.

The company also announced specific prices for the UK, Netherlands, Republic of Ireland and Portugal, the four initial European launch markets for the Nissan LEAF. Reservations will begin in July.

The Nissan LEAF is a compact, zero-emission five-passenger family car that comes fully equipped with features such as air conditioning, satellite navigation, a parking camera, a quick charge socket and innovative smart-phone connectivity.

"Nissan leads the industry by being the first automaker to offer an affordable zero-emission car. It's a pure electric vehicle, with no tailpipe emissions and very low running costs. Nissan LEAF may look similar to a compact family car, but its smoothness, acceleration and handling will surprise and impress drivers and passengers alike," said Simon Thomas, Senior Vice President, Sales and Marketing, Nissan International SA.

In the United Kingdom, the purchase price of the Nissan LEAF would be 23,350 Pounds (27,471 Euros)after government incentives. The price, which includes the battery, is 28,350 Pounds (33,353 Euros) before incentives. The UK government recently announced that it will refund 25 percent of the purchase price of a pure electric vehicle, up to a limit of 5,000 Pounds. The Nissan LEAF goes on sale in the UK in February 2011.

An array of other incentives can further defray the costs and increase the benefits of owning the Nissan LEAF. In the UK, EV customers benefit from advantages including zero vehicle excise duty and zero company car tax for five years. This, combined with significant savings in fuel costs of about 600 Euros (513 Pounds) on average annually in Europe versus a traditional car, makes the Nissan LEAF an affordable and compelling proposition.

The purchase price in the Netherlands will be 32,839 Euros (28,068 Pounds). Here, subsidies will take the form of zero vehicle registration and road taxes, resulting in tax savings of 6,000 Euros for private car owners and 19,000 Euros for company car owners over five years. Sales in the Netherlands begin this December.

The price in the Republic of Ireland is 29,995 Euros (25,637 Pounds)after 5,000 Euros in government incentives. Buyers will be exempt from vehicle registration tax, which can amount to as much as 3,800 Euros on a C-segment car. Sales in Ireland begin in February next year.

The price in Portugal is 29,955 Euros (25,603 Pounds)after 5,000 Euros in government incentives. Portuguese customers owning the Nissan LEAF benefit from road tax exemption. Sales in Portugal begin this December.

Nissan has decided to launch in these countries first due to significant government incentives for electric cars, and the ongoing development of charging infrastructure for their successful adoption. By the end of next year, Nissan LEAF will be available in every major Western European country.

"The Renault-Nissan Alliance is investing over four billion Euros to lead the auto industry in electric vehicles, with eight products across three brands," said Simon Thomas. "This investment includes five battery plants and seven confirmed assembly plants, including Sunderland in the UK. This reflects the strong commitment the alliance has made to electric vehicles and our determination to lead the market."

To ensure a place in line when Nissan begins taking reservations in the four initial markets, customers in those countries should pre-register on their local Nissan consumer website.*

In addition to purchasing the car outright, customers will also be able to buy the car on a Nissan finance plan. Details of the all-inclusive acquisition method will also be released in July.

2010 Suzuki Concept Kizashi Turbo

Suzuki has premiered the 2010 Kizashi Turbo Concept on the 30th of April.

The concept was born out of the designs of Suzuki tuner Road Race Motorsports working with a pre-production Kizashi GTS. Road Race Motorsports added its own 16G turbocharger, high-flow intercooler, an extreme spray injector, a blow-off valve and a velocity air intake. All that takes the Kizashi up to a competitive 290 bhp (216 kW).

The power will be set to 216kW in a 2.4-litre 4-cylinder engine. The base power for the GTS is only 138kW, therefore the Road Race upgrade is quite hefty in the power department.

Other goodies include the custom fuel management, Road Race’s Sleeper blow-off valve, Velocity air intake and Extreme spray injector as wel as a custom crafted turbo manifold and a 38 mm wastegate supplied by Tial. With all these installed, the car carries now an impressive 290 hp, more than enough we’d say to deliver impressive performances via 19-inch Dunlop tires. Also, for better stability, a new set of Road Race sport springs were installed as well as a rear-mounted spoiler delivered by Delta Tech Engineering
Source: Suzuki





Press Release

SUZUKI'S CONCEPT TURBO KIZASHI ‘BLOWS' DOORS OFF MIDSIZE COMPETITION

Blower heightens the excitement with lowered, tuned Kizashi

BREA, Calif. (April 30, 2010) - After an impressive performance preview of Suzuki's 2010 Kizashi at last fall's Specialty Equipment Market Association (SEMA) show in Las Vegas, the heightened fun (on closed course, with professional driver) continues with the debut of Kizashi's concept turbocharged variant. As seen - beginning this month - with racer Tommy Kendall and his Speed Channel program "Test Drive," this newest Kizashi concept morphs the intended definition of Kizashi from the Japanese - "something great is coming" - into "what might be coming next?"

In production form, the all-new Kizashi delivers a premium package and experience without the premium price tag, providing a unique blend of dynamic performance attributes and features more appropriate to the near-luxury sport sedan segment. The performance experts at Road Race Motorsports build on those performance attributes and near-luxury features with a host of mods designed to heighten the excitement factor while lowering the Kizashi's lap times on any closed-course venue.

Road Race Motorsports, one of the chief suppliers of go-fast goods for Suzuki automotive enthusiasts, began the Suzuki turbo project with a pre-production Kizashi GTS. Boost is supplied to the stock heads and block by a 16G turbocharger, while temp is kept in check with Road Race Motorsports' own high flow intercooler. Other adds on the hardware menu include custom fuel management, Road Race's Sleeper blow-off valve, Velocity air intake and Extreme spray injector. The equal length turbo manifold is custom crafted, while the 38mm wastegate is supplied by Tial.

The enhanced power bumps the Kizashi's already impressive engine to 290 hp and is connected to the track pavement via 19-inch Dunlops. Those are kept connected to the course by Road Race's own sport springs, working in combination with Kizashi's ultra-rigid unibody and all-independent suspension. High-speed stability is enhanced with the addition of a rear-mounted spoiler supplied by Delta Tech Engineering. The end result on the track - with either Road Race founder Rob Tallini, Tommy Kendall or the Suzuki enthusiast behind the wheel - is the need for speed suddenly and fully satisfied.

Air dates for the newest edition of Speed Channel's "Test Drive" begin on April 30, 2010. For a complete schedule, visit the Speed Channel website.

Fiat launches new Diesel edition 500C in Japan

The Fiat 500C by Diesel makes its formal debut in Japan on April 12.


All engine choices will have five or six-speed manual tranmissions while for the exterior customers are able to choose three body and top colour combinations for their Fiat 500 by Diesel.

The interior also gets denim-like upholstery with yellow top-stitching. Yellow brake calipers peer out from behind the 16" alloys finished in dark satin like the rest of the muted brightwork.

The Fiat 500 by Diesel price starts at 18,000 Euro and Italy will be the first to ge the limite-edition cabriolet starting from May. The automaker says they have allready sold 6,500 exemplars Fiat 500 by Diesel ans the car will be marketed worldwide.





Press Release:

Fiat 500C by Diesel debuts in Japan

Fiat 500C by Diesel, the new cabriolet version of the model jointly created in 2008 by Fiat and Diesel, the famous clothing and lifestyle brand, will debut in Japan on 12 April. The Fiat Café in Aoyama (Tokyo) – an exclusive location, which has become a byword for sociability and Italian style – has been chosen for the prestigious event, which will be attended by representatives of the establishment, the world of culture and the press, in addition to Diesel founder Renzo Rosso and the top managers of Fiat Group Automobiles Japan. The car will then make its European debut on 15 April at the Milan Furniture Fair in front of the splendid Diesel flagship store in the renowned Piazza S. Babila.

The Fiat 500C by Diesel will be marketed worldwide - in Italy from May, with an on-road price starting from 18,000 euros. Nearly 6,500 units of the already available limited-edition saloon version have already been sold. The new cabriolet "by Diesel" confirms the extraordinary capacity of the "500 Project" to continuously evolve with the addition of new versions. This is precisely one of the secrets of the undisputed success of the Fiat 500, a genuine pop icon and expression of the concept of "massexclusivity" ("non-exclusive exclusiveness"), which a few days ago reached the target of 500,000 units produced in only 31 months after having been launched.

In detail, the 500 by Diesel is distinguished by some bold aesthetic features, starting with the exterior. Everything is exclusive for this version, the result of the creativity of two teams of designers: the aggressive 16" alloy wheels, the rear trim with imitation air intake where one of the most famous logos of Italian fashion is set, the yellow brake calipers (only on the 1.4 100 HP version) and the satin finish chrome painted details, including the mouldings which with their bosses evoke the atmosphere of the Diesel fashion world. The interiors are also highly customised, sporting a dark denim style fabric with yellow stitching, a fifth pocket with the unmistakable Diesel brand, the head of the famous "Mohican" on the gear lever knob and the special satin chrome coloured dashboard.

Just like the saloon, theFiat 500C by Diesel also combines two apparently distant worlds: fashion and motoring. In fact, they have some important concepts in common, such as talent, creativity, charm and innovation, the winning ingredients of Italian style, which is famous worldwide.

Finally, according to markets, the Fiat 500C by Diesel range comes with four Euro 5 engine versions (1.2 69 HP, 1.4 16v 100 HP, 1.3 Multijet 75 HP with DPF and 1.3 Multijet II 95 HP); manual 5 or 6 speed gearboxes (petrol engines can be fitted with a Dualogic 5 speed robotised gearbox); and three body and top colour combinations: the distinctive green with black top, the elegant black with black or red top and the original "Midnight indigo" blue with ivory top. The latest two innovations of the Fiat 500 by Diesel stand out: a second-generation 1.3 Multijet II 95 HP (Euro5) turbo diesel with Start&Stop system as standard, with emissions of just 104 g/km of CO2 and "Midnight indigo" blue, an intriguing metal-flake body colour which - with a finer paint texture and almost 3D effect - is reminiscent of the look of stone-washed fabrics.

Turin, 9 April 2010